About the Company

Our Journey 2024

Year overview, month by month

January
  • We opened Alexela's and Estonia's second 400 kW charging station at Jüri service station, where heavy-duty vehicles can also charge.
  • We started with the Alexela Energy Day series of conferences
  • We renewed the Alexela bränd
February
  • We launched the new Alexela cylinder gas smart lockers.
  • We opened Tallinn's most powerful charging station at the Mustamäe Keskus. A total of ten charging points, 2x400 kW CCS, 150 kW CCS, 50 kW CCC and 5x22 kW type 2 chargers to promote the uptake of electric vehicles.
March
  • We launched Smart Electricity, a free electricity management solution for household customers with solar panels. This service is part of our broader strategy to provide flexible and environmentally friendly energy solutions that help people in Estonia manage their energy production and consumption.
April
  • In Rae municipality, in Peetri, at the Aruheina kindergarten, we opened our eleventh food sharing locker, which is powered, by solar panels.
  • In Estonia, we launched E85, a renewable fuel made from biodegradable waste, reinforcing our commitment to environmentally friendly solutions.
  • We won two awards at the 2024 Golden Egg Awards Gala: a Silver Egg for our new logo and a Bronze Egg in the corporate rebranding category
  • We started a strategic partnership with VOOL, an Estonian company that produces smart electric car chargers, which we integrated into our flexible energy management system
May
  • Alexela underwent a structural change, which supports the company's rapid growth and enables strategically focused development.
  • We launched a new podcast, ,,Energiakool“ (Energy School) which aims to explain important energy issues to the Estonian people in a simple and understandable way with the help of experts.
  • The third Alexela Community Day for planting trees took place, with 5,000 trees planted in Rapla County in one day. By the end of May, we had reached the Community Programme target of planting one tree for every person in Estonia
  • The first Täkupoiss Night Market took place, where local traders were able to sell their fresh produce, promoting support for local communities and local food consumption.
June
  • Alexela's first nationwide summer campaign with a digital prize wheel was launched.
  • Täkupoiss was awarded the Family Friendly Food Place label by the Estonian Association of Large Families.
July
  • The merger with energy company 220 Energia was completed.
  • We migrated to the new HR platform Wemply.
August
  • The traditional Alexela Power Days for Alexela employees took place.
September
  • We launched the first liquefied biomethane based on a local feedstock in Estonia. The biomethane produced by Alexela in Estonia was liquefied at our Hamina LNG terminal.
  • We launched two important tools to uphold Alexela's values. The Alexela Code of Conduct and a whistleblowing channel to report areas for improvement and more significant misconduct.
  • OÜ Alexela Solar got a new name and a new mission satement in the form of OÜ Alexela rePower, which brings together all future technology development projects under one roof.
October
  • We signed a cooperation agreement with the Tallinn University of Technology basketball team, whose representative team is now called TalTech/Alexela.
  • Alexela organised a customer appreciation event and participated as a partner in Tallinn International Horse Show 2024.
  • The traditional service staff appreciation event was held at Täkupoiss to thank and highlight our forward-thinking café-shop staff.
  • We launched a campaign to showcase the unique energy portfolio of Alexela, whereby Alexela electricity customers can get a fuel discount of -15 cents per litre for three months.
November
  • The PÖFF, or the Black Nights Film Festival, took place, with Alexela as a major sponsor.
  • Alexela became a member of TULI, the Estonian Association of Marketers.
December
  • By the end of the year, we had installed 185 cylinder gas smart lockers across Estonia. The smart lockers are special because customers with the Alexela app can use them to buy cylinder gas 24/7 and the lockers do not require a separate power supply, so they can be installed in places where there are no previous communications.
  • In cooperation with parent company AVH Group, a new LPG supply chain was launched, which is used to supply the whole region with LPG of Western origin.

How We Make the World a Better Place

Social - Support Projects

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Monetary value of grant projects (€) left axis
Support projects (pcs) right axis

Community Programme

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Trees planted under the Community Programme (pcs), left axis
Volume of CO2maht* (t) reduced under the Community Programme, left axis
Community Programme members, right axis
* Over the lifetime of planted trees

Development of Environmentally Friendly Refuelling Solutions

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Biomethane sold at refuelling stations (MWh) left axis
Electricity charged in Alexela chargers (MWh) right axis

We care, supply and take responsibility

Energy hybrid

Investment

2024 was the year of investment

In 2024, the Alexela group invested more than €10.5 million in various projects and IT solutions. The largest projects were the hydrogen service station at Peterburi tee, which will be completed by spring 2025, the acquisition of the Mustakivi service station, and the brand update with IT investments to increase internal efficiency. We also supported new services, including Smart Electricity, a platform for convenient management of generation, consumption, and storage.

E-mobiilsuse valdkonnas jätkus investeerimine, mille käigus lisandus rekordiline arv laadimisotsikuid ning teenuse disain sai täiendust. Lõppes esimene nutikate balloonigaasi kappide paigaldamise faas, muutes kogu Alexela müügivõrgustiku nutikaks. Ettemakse tehnoloogia valmimine toimus 2024. aasta sügistalvel.

In the area of e-mobility, investment continued, with a record number of charging nodes added and service design upgraded. The first phase of installation of smart cylinder gas lockers was completed, making the entire Alexela sales network smart. The prepayment of the technology was completed in autumn 2024.

Alexela Motors invested more than € 1 million in upgrading and expanding its vehicle fleet. The focus was on increasing the security of supply of LPG and improving logistics in order to be prepared for the sanctions that will be imposed at the end of 2024. Specialised vehicles and a new forklift van were acquired to service the cylinder gas smart lockers. Alexela Motors continues to use green gaseous fuels to reduce its enviromental footprint.

Alexela rePower started an investment in the Kiviõli battery park, with a total cost of €1.4 million and will be completed by spring 2025. In 2024, the investment will amount to over €0.75 million.

AS Alexela increased the voluntary reserve of Alexela Motors' equity by €0.6 million.

Alexela values

Everyone is talking about energy. About wind, sun, gas, even atoms. We should take advantage of this unique moment and together lead Estonia into a new energy era. In fact, it is already high time to take control, make decisions, and start acting—considering energy security, price, and environmental impact. We must ensure energy security and a competitive advantage for ourselves and for the country as a whole, securing our existence and future. AS Alexela has grown from a domestic fuel station chain into one of the region's largest energy companies.

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Earth between hands

I am a force and my work is valuable.

Earth between hands

We have power and we support each other.

Earth between hands

We change the world with wisdom and dedication, supporting Estonian culture, the preservation of nature, and economic development.