Alexela is Estonia's leading energy company, with a comprehensive portfolio of services offering smart and environmentally friendly energy solutions for everyday life - at home, en-route the road and at the destination. We focus on investments that make Estonia's energy market more independent from others and at the same time more environmentally friendly. We are committed to investing in sustainable energy solutions based on local input materials, such as bio-LNG, Energiasalv and Alexela rePower, in order to strengthen our energy security and reduce our dependence on external sources.
We also focus on energy solutions such as Smart Electricity, affordable offers and smart lockers that help reduce energy costs and increase energy efficiency. In addition, we are developing enviromentally friendly solutions, such as the electric vehicle charging network and VOOL chargers, to support the green transition and sustainable development
We are actively working on developing new supply chains for the region. For example, an LPG supply chain to exclude products from Russia from our product portfolio and to ensure the reliability of energy supplies.
Standing up for the interests of the Estonian people is one of Alexela's most important values. We have consistently opposed the introduction of a frequency reserve fee, to keep electricity prices affordable, and stood up for the interests of Estonian consumers in the energy market.
As a an Estonian company, Alexela actively contributes to local communities. Our Community Programme brings people together in different regions, while the establishment of food sharing lockers helps reduce food waste. We also support Estonia's nature - for example, with tree planting projects - and participate in events such as basketball, the Tallinn International Horse Show and the Dark Nights Film Festival to promote Estonian culture and sport.
Alexela is recognised for its activities and contribution in Estonia and the region. Our work and the company's values have been positively reflected in various fields. Alexela has been awarded the title of Estonian Friend of Culture and has been recognised as a Supporter of Music, actively supporting cultural and educational activities.
Alexela also excels in its working environment and employee well-being. According to a Kantar Emor survey, Alexela is the most spontaneously recognised energy company in Estonia and one of the most desirable employers in Estonia. Our goal is to provide reliable energy services that make everyday life easier and increase energy security in the region.
Fuel company establishment
private and business clients
employees
sales revenue 2024
electricity market share
natural gas market share
fuel market share
energy sold to consumers 2024
smaller carbon footprint*
biomethane produced
electricity charged in Alexela charging stations
own cup share in hot beverage sales
*VS base year 2020, impact area 1-2
At Alexela, we are committed to developing innovative solutions and adopting future fuels.
As an Alexela customer, you can also contribute - as an Alexela community member, you fuel and plant trees in Estonian forests, and using your own cup when buying coffee gives you a discount.
See what exciting future projects we have in the works!
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2024 was a year of change and growth for Alexela. We have reached an evolutionary phase, where we are moving away from our previous business models towards new solutions. This transition will require significant investment and continuous learning, but it is essential if we are to be one of the region's leading energy solutions provider in the future. The validity of this direction is demonstrated by the growth in our market share and the positive customer perception of Alexela's image.
2024 was a year of change and growth for Alexela. We have reached an evolutionary phase, where we are moving away from our previous business models towards new solutions. This transition will require significant investment and continuous learning, but it is essential if we are to be the region's leading energy solutions provider in the future. The validity of this direction is demonstrated by the growth in our market share and the positive customer perception of Alexela's image.
Estonia needs a balanced energy portfolio, where renewable energy is complemented by dispatcheble capacity, energy storage and functioning connections with neighbouring countries. Alexela is contributing to this by developing Estonia's first bio-LNG supply chain, investing in managing the flexibility of electricity supply with our customers, contributing to the Paldiski pumped-storage hydropower project and building infrastructure that reduces dependence on Russia.
In 2024, we continued to move from a product-led to a service-led business model, offering customers complete and smart energy solutions at home, en-route and at their destination. We grew our refuelling network, expanded our energy services and electric vehicle charging network, making the Smart Electricity solution available free of charge to our electricity customers. In addition, we invested in renewable energy by developing solar and battery parks and hydrogen refuelling solutions.
In 2024, we expanded our operations in Latvia and Finland. Our subsidiaries Rohe Solutions Oy in Finland and SIA Alexela in Latvia built new Western-based supply chains and provided sustainable energy solutions. The Hamina LNG terminal in Finland has become an important regional hub, helping to secure independent gas supplies in both, Finland and across the Baltics.
We also finalised the establishment of the region's first westbound LPG supply chain – Alexela's parent company AVH Group owns the Riga terminal SIA Latvija Propāna Gāze, securing a new supply chain for the whole region.
Despite the difficult economic environment, we maintained a strong financial position and invested over ten million euros in innovative energy solutions. Alexela's market share in electricity sales increased to 19.7%, strengthening our position as the second largest electricity seller in Estonia.
The volatility of energy prices and the high Euribor affected the market, but we managed to maintain an efficient cost structure.
Our values - increasing the well-being of the Estonian people, ensuring security of supply, reasonable energy prices, supporting education, culture and sport, and responsibility - are not just words, but principles that we live by every day.
We contributed €182 million in taxes paid to the Estonian economy and supported education, culture and sport with more than €500 thousand, including additional activities to activate them.
We were awarded the title of Estonian Friend of Culture and Supporter of Music, and a Kantar Emor survey confirmed that Alexela is the most spontaneously recognised energy company in Estonia and one of the most desirable employers.
In addition, we stood up for the interests of Estonian consumers by helping to prevent the introduction of frequency reserve fee, which would have meant higher electricity prices for both, consumers and producers.
There is an ongoing fundamental change in the energy sector. Current solutions no longer work, but new ones are not yet fully ready. To make the transition smooth and sustainable, we need strong partnerships and a long-term vision. Every decision by businesses and individuals will have an impact on the future- energy is not just the price, but also the values that create a stronger and more independent society.
Together we will create a better energy future!
Marti HäälChairman of the Board
Alexela is aware of its impact on local communities and considers social responsibility an integral part of its operations. This is why we are committed to supporting sport, culture, charity, and education to contribute to the development of society and a sustainable future.
In the autumn of 2024, we updated our sponsorship policy, introducing a criterion that all sponsorship projects from 2025 onwards must reduce the barrier between the client and the company. Successful sponsorship is a two-way street, where we support those in need and vice versa to strengthen community development.
In 2024, Alexela was awarded the Ministry of Culture's Friend of Culture of the Year title and received the Friend of Music of the Year award. We received these recognitions for supporting cultural events that promote Estonian culture.
Culture is the foundation of society and its sustainable development needs strong partners. Alexela supports culture not only as a sponsor, but as a longterm partner to help organise meaningful and value-creating events. Culture brings different generations together and strengthens community cohesion, while playing an important role in the creative economy and national awareness.
Community sport promotes healthy lifestyles, strengthens social cohesion, and helps to create a healthier society.
As a pilot project, initiated a basketball community that already has 675 members. This demonstrates how working together is a two-way street - members of the basketball community have consciously chosen Alexela's products and services, valuing our contribution to their field.
Investing in education creates the conditions for new ideas, technologies, and innovation. Education equips young people with the skills and knowledge they need to contribute to their personal and social development. By supporting education, we create a more supportive and informed society that can successfully adapt to the challenges of a changing world.
Charity is essential to provide support to the vulnerable members of society and to those who need help in difficult situations. Through charitable initiatives, we help to improve the quality of life, reduce inequalities, and provide hope and opportunity to those who need it most.
people
trees
less CO2 tonnes
Number of planted trees
Essential service provider stations
Automatic stations
Cafes and shops