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Key events in 2025

Main events of 2025, by area

  • In 2025, the energy market was still influenced by the Estonian and global economic environment, political decisions and pressure on consumer purchasing power.
  • The price pressures on the fuel market that emerged in the autumn put the risks of market consolidation under the limelight, alongside the question of how sustainable short-term price gains are in the longer term.
  • Despite market volatility, Alexela's customer base grew; the importance of value-based consumer choice and local capital became more apparent.
  • In relation to the desynchronisation, we invested in developing our crisis preparedness capabilities: we ensured the availability of fuel at filling stations with autonomous power supply and expanded our preparedness beyond the minimum required by the state.
  • We opened a new-generation service station on Jalaka Street in Tartu, where we offer both traditional fuels and ultra-fast (400 kW) charging facilities, as well as a varied menu in our café-shop.
  • We established a large and convenient electric car charging area at Tallinn Airport (stage 1: 32 public charging plugs).
  • We opened the extension to the area of charging points at the DPD depot and strengthened the charging network at destinations and logistics hubs.
  • We expanded and developed our self-service and automation initiatives (service availability, efficiency).

We developed solutions based on local resources (the biomethane and bio-LNG value chain) and are taking forward new technologies, including the direction of hydrogen. Important milestones:

  • Estonia's first hydrogen filling station in Väo (for business customers)
  • Pilot project for a public hydrogen filling station on Peterburi Road.
  • Food service clearly developed into a separate area of activity: café-shops, Täkupoiss (family restaurant, catering, mobile food service solution).
  • In 2025, Täkupoiss was recognised as a family-friendly eatery by the Estonian Association of Large Families for the second year running.
  • The quality of the service is confirmed by customer feedback and its reputation (including a Google rating of 4.7 in the context of roadside restaurants).
  • We launched a catering service, introduced an automated ordering system, and in 2025, the mobile kitchen of Täkupoiss catered for events with over 200 participants in Estonia.
  • As a pilot, we opened the Sauga café-shop 24/7: a self-service model during the night, with an emphasis on trust and accessibility.
  • As a mark of quality, Alexela's filling station coffee won the recognition of an independent coffee expert in a blind taste test at filling stations (best cappuccino).
  • In June 2025, we shifted the focus of our community programme towards supporting national defence and contribute to the Reserve Forces Fund (strengthening drone capabilities). In 2025, we raised over €15,000 for the Reserve Forces Fund through sales of digital camo products and donations from our community programme.
  • Alexela received:
    • the title of Most Music-Friendly Company of the Year (Estonian National Opera, Alexela Concert Hall, festivals and event partnerships across Estonia) at the Estonian Music Industry Awards (EMEA).
    • The Supporter of Defenders of the State award of the Ministry of Defence.
  • In the area of organisational culture and wellbeing:
    • The Health Promoting Workplace label (National Institute for Health Development + Labour Inspectorate).
    • We signed the Diversity Charter of the Human Rights Centre.
    • Employer's reputation: Top employer in the trade sector (CV.ee).

Outlook for 2026

In the energy sector, the start of 2026 has been challenging and volatile. This was caused by the exceptionally cold January and February at the start of the year, when we experienced the lowest temperatures of the last 15 years. This, in turn, led to a significant increase in electricity consumption and greater pressure to ensure energy supply. At the same time, active hostilities have continued in the Middle East, and the military conflict that has broken out between the US, Israel and Iran has had a direct impact on the energy markets, pushing up the purchase prices of liquid fuels and increasing market volatility. Such an environment clearly stresses that operating in the energy sector requires systematic and high-quality risk management, which includes both securing supply chains, hedging against price risks and maintaining operational readiness in rapidly changing circumstances.

How we make the world a better place

Social – support projects

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Value of support projects (€), left axis
Number of support projects, right axis

Community programme

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Number of trees planted within the scope of the community programme, left axis
CO2 emissions reduced within the scope of the community programme* (t), left axis
Members of the community programme, right axis
* Planted during the lifetime of the trees

Creating refuelling options that place less stress on the environment

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Number of biomethane filling stations, right axis
Number of public EV chargers, left axis

Development of environmentally sustainable refuelling solutions

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Biomethane sold at filling stations (MWh), left axis
Electricity charged at Alexela charging points (MWh), right axis

We protect, supply and take responsibility

Energy hybrid

Investments

2025 was a year of investments

In 2025, the Alexela Group invested nearly €9 million in various projects and IT solutions, which do not include assets recognised under lease agreements.

Investment in the field of e-mobility continued, resulting in a record number of charging plugs being installed and improvements to the service design.

Alexela rePower completed its investment in the Kiviõli battery park, which cost €1.3 million in total and was completed by the end of summer 2025.

Alexela values

Everyone is talking about energy. About wind, sun, gas, even atoms. We should take advantage of this unique moment and together lead Estonia into a new energy era. In fact, it is already high time to take control, make decisions, and start acting – considering energy security, price, and environmental impact. We must ensure energy security and a competitive advantage for ourselves and for the country as a whole, securing our existence and future. AS Alexela (hereinafter Alexela) has grown from a domestic fuel station chain into one of the region's largest energy companies.

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Earth between hands

I am a force – and my work is valuable.

Earth between hands

There is strength in us – and we support one another.

Earth between hands

We change the world – caring that life in Estonia gets better.