Alexela is an energy company based on Estonian capital operating in Estonia, Latvia and Finland, offering complete energy services for home, on the road and at the destination. Alexela's portfolio includes electricity and gas solutions, traditional liquid fuels, complemented by alternative fuels such as gaseous fuels, e-mobility and hydrogen, as well as developments in energy generation and storage that support system balancing and security of supply. Digital solutions aimed at customers make it easy to use the services and provide an up-to-date overview.
Alexela develops and manages infrastructure and supply chains that strengthen energy security. The company invests in the value chain for biomethane and bio-LNG produced in accordance with the circular economy principle, in renewable energy solutions and the development of energy storage, whilst also preparing for growth in new technologies, including hydrogen.
On the road, the core of Alexela's services is a nationwide network of filling stations offering additional services, as well as charging facilities for electric vehicles.
As part of its retail concept, Alexela operates café-shops and is developing its food service division, including a family restaurant, a catering service and mobile food service solutions. In 2025, Täkupoiss was recognised as a family-friendly eatery by the Estonian Association of Large Families for the second year running, which confirms that the service and the environment really meet the expectations of families. Alexela constantly develops its services in the direction of automation in order to improve accessibility and convenience.
Alexela contributes systematically to business continuity and crisis preparedness. The company has filling stations with autonomous power supply, which ensure the availability of fuel even during power cuts, and a nationwide network of smart lockers for cylinder gas, which can also be used during power cuts.
Together with its customers, Alexela consistently supports Estonian society by promoting culture, education and sport, and by contributing to community initiatives. In 2025, Alexela shifted the focus of its community programme towards supporting national defence and is contributing to the Reserve Forces Fund. Alexela has been awarded the title of Friend of Culture by the Ministry of Culture, the title of Most Music-Friendly Company of the Year at the Estonian Music Industry Awards, which reflects our long-term contribution to the music scene, and recognition from the Ministry of Defence as a supporter of defenders of the state. The development of the company's working environment is confirmed by the accolades and initiatives that support the wellbeing of our employees and customers, as well as a diverse and inclusive organisational culture.
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electric car charging points
electricity charged at Alexela chargers
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Alexela's filling station network connects everyday mobility and the energy of the future, from liquid fuels and café-shops to electric charging, gaseous fuels and new energy solutions.
See how Alexela's energy solutions evolve together with the needs of the future.
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For Alexela, 2025 was the year when responding to external unexpected events became a daily way of working. Our ambition to grow to become the region's preferred energy partner means moving away from traditional products towards complete solutions at home, on the road and at the destination. This requires consistent investment, discipline and the ability to act when market conditions are volatile and the regulatory framework changes faster than the weather.
Energy markets in 2025 were shaped by geopolitical risks, a volatile economic environment and the low purchasing power of consumers. The price war in the fuel market started in the autumn, highlighting the vulnerability of a small market and the risks of international vertical consolidation. While a short-term price advantage may seem tempting, the good health of the fuel market, fair competition and giving preference to national economic interests are values on which the well-being of the Estonian consumer also depends in the longer term.
Security of energy supply also came into focus in a very practical way in 2025 with the desynchronisation of the electricity grid from Russia. Alexela contributed to preparedness through the development of its crisis preparedness capabilities: we have the largest network of autonomous fuel stations in Estonia to ensure fuel availability in case of power outages, exceeding the minimum required by the state for the provision of essential services by more than two times. Last May, we launched the first stage of the Baltic region's only liquefied gas import terminal at the Port of Riga, which ensures security of supply of high-quality, affordable and ethically sourced fuel to both Alexela's domestic customers as well as business customers in food industry, agriculture and many other sectors vital to society. Business continuity is also supported by a network of smart lockers for gas cylinders across Estonia, which operate 24/7 even in the event of power cuts. The Hamina LNG terminal, in turn, provides our customers with both the flexibility required for emergency situations and the production capacity needed to meet the rapidly growing demand for bioLNG in both road transport and shipping.
Alexela's distinctive strength lies in its broad-based energy portfolio and its ability to integrate infrastructure, services and the customer experience into a single, cohesive whole. We are developing local and forward-looking energy solutions that reduce dependence on imports, strengthen security of supply and give consumers more opportunities to manage their energy consumption and costs in an informed manner. In 2025, we succeeded in significantly expanding our presence in both the Finnish and Latvian energy markets, and the foundations for further growth have been laid, as supply chains and prices have long since ceased to move according to national borders.
In 2025, customer experience and trust have been just as important to us as investments. For the second year running, Alexela was the 'top-of-mind' energy company both in the filling station business as well as among all other energy companies, and customer satisfaction remained high. It is also telling that our customer base in Estonia grew despite the turbulent times in both the electricity and fuel markets. This reflects the fact that consumers recognise the value of Estonian capital and understand that their everyday choices have an impact on the stability of the local energy sector.
Along the way, work continued on developing the service infrastructure to ensure it meets tomorrow's expectations in terms of mobility. In 2025, we opened a new-generation service station at Jalaka 75 in Tartu, combining refuelling, green technology and a community stopping place, including a café and shop, LPG, CNG, and charging points with a capacity of up to 400 kW, even for heavy goods vehicles and road trains, alongside which a solar-powered energy solution also supports the station's energy requirements. We have set up a convenient electric car charging area with 32 charging points at Tallinn Airport to make e-mobility easier for customers, even during longer journeys. A total of 600 charging plugs were installed throughout Estonia during the year. In response to the community's needs, we opened a new self-service filling station in Kuusalu.
Retail concepts and food service have been key areas of development. We see food as a part of energy: high-quality service and a reliable experience are just as important as fuel or charging when you're on the road. Täkupoiss is our flagship in this regard, the quality of our family restaurant is confirmed by very strong customer feedback, including a high rating on Google (4.7) as well as recognition as a family-friendly eatery by the Estonian Association of Large Families for the second year running. In 2025, we also piloted new service solutions, such as the 24/7 self-service concept at the Sauga café-shop. The quality of the service is also confirmed by smaller but telling signs, such as the best cappuccino as rated in a blind test carried out at filling stations by a coffee expert.
We made steady progress in the areas of future technologies and environmental impact management. Our carbon footprint has decreased significantly over the last five years, and we are continuing on this path with the aim of becoming increasingly efficient and responsible within the scope of our operations. At the same time, we are developing solutions based on local resources and take new technologies further. In the field of hydrogen, 2025 marked a significant milestone: as part of a cooperation project, we opened Estonia's first hydrogen filling station in Väo (for business customers) and launched a pilot project for a public hydrogen filling station on Peterburi Road.
Alexela's values go beyond commercial objectives. In 2025, we took a significant step forward in terms of our community contribution: we shifted the focus of our community programme towards supporting national defence and are contributing to the Reserve Forces Fund. Our consistent contribution to supporting the reserve forces was also recognised by the Ministry of Defence with the Supporter of Defenders of the State award. As an organisation, we also strengthened our internal resilience; Alexela was awarded the Health Promoting Workplace label, and we signed up to the Diversity Charter of the Human Rights Centre, because we believe that a strong company is built on a safe and respectful working environment.
We have also been a partner to Estonian society and the economy in a broader sense: supporting culture, education, science and sport, as well as cooperation projects, is part of our DNA. Our ongoing contribution to the Estonian music scene – ranging from large institutions and concert venues to festivals and events throughout Estonia – was further recognised by EMEA's award for Most Music-Friendly Company of the Year.
Looking ahead to 2026 and beyond, our goal is becoming increasingly clear: to be the region's best energy partner, preferred because of the trust, quality and values we embody. Alexela continues to invest in solutions that improve people's lives and make Estonia stronger.
Marti Hääl
Chairman of the Management Board
Alexela is aware of its impact on local communities and regards social responsibility as an integral part of its operations. We are therefore committed to supporting sports, culture, charity and education, in order to contribute to the development of society and a sustainable future.
Culture is the foundation of society, and its sustainable development requires strong partners. Alexela supports culture not only as a sponsor, but also as a long-term partner, helping to organise meaningful and value-creating events. Culture brings different generations together and strengthens community cohesion, whilst also playing a significant role in the creative economy and international recognition.
Community sports promote healthy lifestyles, strengthen social cohesion and help to create a healthier society.
Contributing to education creates the conditions for new ideas, technologies and innovation to emerge. Education provides young people with the necessary skills and knowledge that contribute to both personal and social development. By supporting education, we are building a stronger and more informed society that is able to adapt successfully to the challenges of a changing world.
Charity work is important for providing support to the most vulnerable members of society and to those who need help in difficult situations. Through our charitable initiatives, we help to improve quality of life, reduce inequality and offer hope and opportunities to those who need them most.
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Between 2020 and 2025, the centrepiece of Alexela's overall programme was a tree-planting initiative aimed at planting at least one tree for every person in Estonia. It was an ambitious goal which, thanks to the active contribution of community members, became a reality.
By the end of the programme on 21 October 2025, the funds raised with the support of 61,188 community members were sufficient to plant 2,008,247 trees. Because of this, we achieved and exceeded our initial target by a considerable margin. The funds raised up to 26 October 2025 will be used in full to plant trees, with the final plantings taking place in the spring of 2026.
Every tree planted is a step towards cleaner air, a more biodiverse natural environment and a greener living environment. Together, we have reduced the environmental impact of our consumption and demonstrated that consistent, collective action has a measurable positive impact.
In addition to the broad-based environmental initiative, specific thematic communities have also been established as part of the community programme. For example, the Alexela basketball community programme, which was launched in 2023, has given members the opportunity to contribute to the development of basketball in Estonia. As of 2025, a total of €4,871 had been raised in support of Estonian basketball through the combined contributions of 722 members.
This initiative also shows that the community programme makes it possible to channel everyday consumption choices towards supporting objectives with a specific and measurable impact.
We would like to thank all members of the Alexela community whose contributions have helped us to achieve and exceed these goals.
Having achieved its tree-planting objective, the Alexela community programme entered a new phase in June 2025, channelling its collective efforts towards supporting Estonia's national defence.
Supporting the Reserve Forces Fund became the new focus of the community programme. The Fund's goal is to enhance the defence and operational capabilities of Estonia's reserve forces, enabling the faster implementation of modern training methods and technological solutions in Estonia's national defence. The top priority is the acquisition of drones, followed by trials of new technologies and training for reserve officers.
The new direction has already been well received by the community, and the programme has grown rapidly since its launch on 17 November 2025.
The Alexela community programme thus continues to fulfil its role as a champion of social responsibility – linking the everyday choices of its members to broader objectives that strengthen both our living environment and Estonia's security.
Essential service provider stations
Automatic stations
Café-shops